Red maple leaves drift to the ground, the air turns crisp, and streets are alive with the scents of seasonal foods—but when is the best time to visit Japan? It’s a question I hear often from friends and family dreaming of their trips. Simple as it sounds, the answer is surprisingly complex. Every traveler values something different, and in Japan, there’s a saying that captures this perfectly: 「十人十色」 (jyu-nin to iro) —“ten people, ten colors.” Simply put, ten people have ten unique perspectives, ten different tastes. My own opinion has evolved over time. I used to think I loved summer, likely because of the long vacations I grew up enjoying in the U.S. But experiencing a true Japanese autumn changed everything. Fall has its own quiet magic—the leaves, the harvest flavors, the cozy traditions—a season of beginnings and endings all at once. So, when is the best season to visit Japan? There’s no single answer. Each season brings unforgettable experiences, and in this guide, I’ll walk you t...
The unwritten rules of Japanese culture, food, and travel. Useful insight and explanations on the nuances of the culture, understanding the food, and what you can expect when traveling or living in Japan.